26 Feb 2019 – At this meeting, Jean Veillon, President of EFESO, shared some best practices and out of the box examples of agile strategies and structures applied by multinational agri-food companies who made successful international growth the past few years.
Consumer Sniping: How can an outsider or new entrant successfully create a position in a new market without having to pay the standard costs associated with an entry ticket, such as a multi-million dollar advertising and promotion campaign?
Piggybacking: How to roll-out overseas with little or no dedicated resources (teams, budget, etc.)?
Controlling routes to market: How better reach consumers when the traditional retail system presents multiple limitations (commercial, geographic, technical, etc.)?
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