Digital Marketing in Pharma: Turning Digital Marketing Data to Stories with AI: Experience Sharing with Sanofi Pasteur

12 Dec 2017 – As Sanofi Pasteur ramps up its efforts in making millions of people aware of the benefits of vaccines and ensure that no one suffers or dies from a vaccine-preventable disease, Digital Channels are key to reach out to Consumer and Healthcare workers.

With a growing amount of data points coming from 1st and 3rd party sources, consolidating and making sense of them is a challenge. To tackle this, Sanofi has chosen to partner with Nugit to turn their data into clearly understood stories to effect change.

At this meeting, Joe Park, AVP of Nugit and Nicolas Bargas, Regional Digital and MCM Marketing Manager at Sanofi Pasteur shared with us more about the journey of communicating insightful stories from data, and ultimately how to provide a better customer experience

Thank you for joining us at this meeting, and to our speakers for the great sharing session! Do visit our website for more upcoming events.


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