What UC Is What You Get

ISSUE #61 – Orange Business Services is a global telecommunications operator and IT services company. Our 20,000 employees support companies, local government bodies and public sector organisations in every aspect of their digital transformation. We help companies collaborate more effectively, operate more efficiently and engage better with their customers – connecting their people, sites and machines securely and reliably.


UC&C apps have become business-critical tools, bringing us greater convenience and productivity


Faster decisions, less travel, harmonised workflows: UC&C (Unified Communications & Collaboration) tools are fundamental to the way people now work, and are undoubtedly here to stay.

When smartphones and tablets came along, consumers embraced mobile devices together with the desire to communicate from anywhere, and the business world followed suit. Corporate environments were soon replete with smartphones and tablets in addition to traditional laptops. CIOs soon had to plan for Bring Your Own Device and formulate policies that embraced the productivity advantages of mobile communicating and collaborating without leaving the back door open to security risks.

If UC cannot deliver what is immediately needed, it will come together with another application to provide users with what they want. This is where the consumerisation of UC is a key driver of change for enterprise UC. Individual users have different demands for their communications and collaboration tools in their home and personal lives. They have expectations and it is up to companies to meet these and help workers be more productive.


So where is UC today?

Today, UC is ever present. Cloud computing arrived and became a great enabler for UC, giving employees unprecedented flexibility and reliability for their UC. Companies have come to expect to be equipped with tools like Webex, audio conferencing and telepresence. We are using landline phones less – half of US homes have gone entirely wireless – and that trend has inevitably transferred to the coporate world.

UC also brings a change in space and time to the workplace. In practice, the digitisation of communication tools means that we are able to make decisions more quickly, to gain input from colleagues around the world instantly, and engage with customers on their terms, creating an enhanced experience for all.

As digital transformation has impacted the workplace, unified communications and collaboration (UC&C) apps have become business-critical tools, bringing us greater convenience and productivity.

Embracing on-demand models

UC&C tools are perfectly designed for today’s on-demand way of living. They deliver collaboration on demand, a fast and convenient way of forming teams, carrying out discussions, coming to decisions in a timely fashion and then dismantling the teams when no longer needed, all with minimum fuss.

From the business perspective, it helps organisations save money by cutting down on travel expenses, general expenditure on resources and more.

Vital now, indispensable in the future

Recent research revealed that 68% of companies already have UC&C tools, and UC&C adoption will continue to become more pervasive throughout 2016, as more smart devices support UC&C applications – saving organisations time, improving their decision-making, reducing costs, and increasing flexibility.

Enterprises now need to manage how they provide UC&C solutions, not if.

Your employees, leveraging their consumer habits, are already using UC&C to be more productive, so you must think about how your deployment model works and how to drive adoption within your organisation – and you can begin by thinking from the perspective of the individual.


Article by Wu Soong Woon, Director of UCC and Business Consulting, Orange Business Services Asia Pacific


Article published in the FOCUS Magazine “Principles of Productivity” – Issue #3 2016



Photo © Pierre Z. Collet-2016