Breakfast Talk: Re-imagining Marketing or How to Build Customer Life Time Value in the Digital Era: Microsoft

27 Sep 2016 – In a life that is becoming more digital than ever, marketers have to reinvent themselves for the digital world, taming technology to market & sell along the customer lifecycle.

Valerie Beaulieu, General Manager at Microsoft, in charge of Small & MidMarket Solutions & Partners in Asia Pacific, gave a presentation on how the proliferation of digital devices & services is profoundly changing customers’ expectations & behaviours, and explaining how technology can help marketers to accrue lifetime value. Together with Damien Larrey and Suelyn Howe from Microsoft, they shared concrete examples and demonstrations on how digital transformation can lead to much more effective marketing.




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