11 Oct 2018 – It’s not breaking news, consumers are changing. To reach them, advertisers have to evolve too. With technology development, there are so many new tools you
10 Oct 2018 – Online and offline, omnichannel experiences are incredibly efficient when they are user centred, meaning that they take into account the clients’ needs and expectations. Building
ISSUE #67 – From AI to machine learning, data-driven solutions are bringing brands new ways to engage consumers. Alban Villani (pictured below), General Manager of Criteo SEA, HK & TW,
ISSUE #67 – Virtual reality is altering how we interact with content, reshaping experiences in both B2B and B2C markets. Rebecca Assice (pictured below), Owner and Director of Virtual Room
ISSUE #67 – Isaline Duminil (pictured below), Marketing Director of JCDecaux Singapore, shares with us how the innovations of the company pushing boundaries of traditional advertising in Singapore.
ISSUE #67 – Pierre Poignant (pictured below), Executive President of Lazada, shares with us more about innovation in the supply chain and keeping up with rapid-changing market demands in
11 Sep 2018 – Asian Women are fast becoming the largest spenders on luxury goods and services. As such, brands need to understand the nuances of this lucrative consumer.
28 Jun 2018 – While e-commerce and the ‘Uberization’ of transport will increasingly impacting the CPG sector, having control over an effective distribution network will be the key to
14 Jun 2018 – e-Commerce, Digital store, Marketplaces, Social Networks, Click & collect… Offering a consistent customer experience across channel is on top of everybody’s agenda – but what
