9 Apr 2019 – In an interview with Forbes, Matt Gay, CMO for Accenture, said that data is one of the marketers’ biggest challenges, particularly when it comes to
3 Apr 2019 – Making data readily available for internal and external use is usually the first of a series of challenges to succeed in the digital transformation of
20 Mar 2019 – Impressive, intriguing China is all too often dismissed as a source of inspiration for being “too different”. Yet over the past decade, China has undergone
12 Mar 2019 – The impact of culture on consumer response to content has long been known intuitively by advertisers. But in an age when media budgets are being
26 Feb 2019 – At this meeting, Jean Veillon, President of EFESO, shared some best practices and out of the box examples of agile strategies and structures applied
ISSUE #68 – The latest issue of FOCUS explores the theme of the Customer Journey, putting together features and interviews with various actors in Singapore. Featuring a zoom
ISSUE #68 – Juliana Gim (pictured below), Managing Director, International SOS Singapore and Government Services, Asia, shares how the company is driving better consumer experience, the International SOS way.
ISSUE #68 – Leo Costes (pictured below), Managing Director, Retail & Chief Customer Officer, AXA Insurance shares with us the AXA approach to customer experience. How and when
ISSUE #68 – Christian Westbeld (pictured below), General Manager of Raffles Hotel Singapore, shares with us more on the restoration process of the architecturally striking 130-year old structure, and the
