26 Jan 2018 – In a context of fierce competition, declining profit margins, digitisation pressure and high customer expectations, most companies are naturally inclined to react in a fire
ISSUE #65 – Guillaume Sachet, Head of Social at Mediacorp (left), and Marc Rakotomalala, Founder of start-up Mentorica (right), share about their partnership, the start-up incubation programme Mediapreneur, and
14 Dec 2017 – The complexity of the Supply Chains in most of the businesses is today the most significant arena for opportunities. Scanning the performances of Plan,
31 May 2017 – Brand custodians will in time pass by a red flag that clearly states “Rebrand!” History has shown that some act fast; and others after customers
ISSUE #62 – Most businesses understand the importance of social media in their marketing. The challenge then is deciding how to slice, dice, and utilise the volumes of
ISSUE #62 – A question inevitably on the minds of many brands… In this interview, Johann Suchon, Managing Director, China, Southeast Asia Incentive and Rewards & Global Rewards of
22 Feb 2017 – The rapidly changing pattern of media consumption has posed many challenges for brands as they try to decode what works in digital and how
6 Dec 2016 – Digital advancements are transforming the healthcare industry. With both healthcare professionals and patients becoming more digitally savvy, there is a wealth of opportunities to
