Why retargeting is the first type of online advertising you should be doing: fewStones

5 May 2019 – Your website is your company’s best brochure. This is where your prospects will go first to check who you are, what you do, and how you do business. Therefore it’s very important to treat your website visitors well. It includes providing a great user experience, making it easy for them to find the information they are looking for, and eventually getting them to purchase your products or services or at least engage with you. But what if you lose these precious visitors who did the first step by giving you a bit of their attention?

Research show that 97% of people who visit your website for the first time leave without taking any further action, and then they’re lost forever. Unless you can bring them back. This is where retargeting comes into play. Thanks to a user tracking technique, you will be able to follow these users across their journey on the web and show them targeted display ads to significantly increase your conversion rate and therefore your revenue. But that’s not all, as retargeting can help in many other ways.

At this meeting, Romain Lazzarotto, General Manager, fewStones shared on the topic of retargeting and what to consider.

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