Breakfast Talk: New Age Advertising: Mediacorp, JCDecaux, Mediakeys, Dr.Banner
11 Oct 2018 – It’s not breaking news, consumers are changing. To reach them, advertisers have to evolve too. With technology development, there are so many new tools you can use for your marketing strategy.
At this Breakfast Talk, our speakers took members through a journey on the new advertising landscape and how traditional media is adapting to exist in this new environment.
It was a great opportunity for brand managers, marketing directors and advertising agencies to hear from established companies who managed to transform themselves to play a major role in this digital world.
Speakers :
- Guillaume Sachet, Head of Social, Mediacorp
- Isaline Duminil, Marketing Director, JCDecaux Singapore
- Daniel Tan, General Manager, Dr.Banner
- Jacqueline Tan, Business Director, Mediakeys
Moderator :
- Nancy Shyy, Sales Manager, Criteo
Related stories and insights :
An interview with Isaline Duminil, JCDecaux on “How Advertising is Innovating”
An interview with Alban Villani, Criteo on “AI and Machine Learning for Marketing”
An interview with Guillaume Sachet, Mediacorp on “Retail and Advertising Intelligence”
Thank you for all joining us! For more events, do visit our website.
For more French Chamber Digital Marketing & Communication events, visit https://www.fccsingapore.com/committees/digital-innovations-marketing
For more French Chamber Tech & Innovation events, visit https://www.fccsingapore.com/committees/ICT
For more French Chamber Luxury & Premium Retail events, visit https://www.fccsingapore.com/committees/luxury-premium-retail
