27 Feb 2018 – From the world factory to one of the most innovating country, China is today leading the way on digital platforms & services. This keynote showcased the BAT Empire (Baidu, Alibaba, and Tencent) and showed how they drive the digital strategy of every single business in the Middle Kingdom.
Sylvain Joandel, General Manager, FABERNOVEL ASIA, explained how to crack the China code and give some insights & trends on this fascinating market which starts to extend its footprint in South East Asia region.
Previously as group director for China, Sylvain Joandel helped global companies in luxury, fashion, beauty and travel industries to setup their digital marketing operations on Chinese platforms. He was also lecturer for Condé Nast Fashion & Design Center for their digital program in Shanghai.
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