Breakfast Talk: Digital Strategy in APAC Travel Industry: Challenges & Best Practices: AccorHotels, Air France-KLM, Egencia, FASTBOOKING

29 Sep 2017 – After an uneven few years, the global marketplace is all set for growth. The U.S. and Europe will be big growth drivers, but Asia Pacific is expected to lead gains, especially as its online and mobile environments mature.

In 2017, online travel sees the fastest growth in emerging markets: The Middle East (26%), Asia Pacific (17%), Eastern Europe (16%) and Latin America (11%) compared to Europe (7%) and the U.S. (6%).

Demographic trends are driving mobile growth in the APAC and travel providers are also pushing mobile booking forward by improving the experience.

At this Breakfast Talk, four main players of the industry shared with us how they are handling these challenges. A great thank you to our speakers for sharing insights across the sector, in segments from hotel and hospitality, leisure and business travel!

  • Emilie Couton, Vice President Digital Marketing Asia Pacific, AccorHotels;
  • Nicolas Ricard, Air France-KLM‘s Country Manager for Singapore;
  • Charles Wong, Director, Supplier Relations at Egencia; and
  • Pierre Charles GrobManaging Director, Asia for FASTBOOKING.

Special thanks also to Emilie Tisserand, Managing Director of Mediakeys for moderating the Breakfast Talk and lively question and answer session that followed.

Thank you all for joining us! Do visit our website for more upcoming events.

 


For more French Chamber Digital Innovations & Marketing events, visit http://www.fccsingapore.com/committees/digital-innovations-marketing

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