29 Aug 2017 – Asia’s millionaires’ number 1 spending priority is travel, and while they have begun travelling outside the region, Singapore is still one of the top destinations on their minds.
At this meeting, Amrita Banta, Managing Director of Agility Research and Strategy, disclosed some of the most powerful insights brands need to know about how millionaires, especially those from China, are spending their money on and during their travels.
In particular, she explained more about how millionaires are spending on luxury goods and experiences; which hospitality and luxury brands are on top of the list; and the motivations that drive their purchases. In addition, she also discussed the consumer behaviour of the local Singaporean millionaires and how to create a winning strategy to attract them.
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