Demystifying Digital Marketing Measurement & Analytics For Senior Leaders: FutureMarketer, Mastercard

21 Jun 2017 – Digital analytics can give companies the power to unlock new value by reducing costs, boosting revenues and capturing growth from competitors.

Even in the digital age though, too many senior leaders make decisions based on intuition.

At this committee meeting, Taru Jain, CEO of FutureMarketer shared how senior leaders can dramatically improve their decision making by using digital analytics to mine data and unearth insights to help grow their company and expand their margins.

Dominic Koh, Vice President, Head of Priceless Marketing, Asia/Pacific Region at Mastercard also shared insights on how his organisation has used robust digital marketing measurement metrics and analytics to drive their business forward.

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For more French Chamber Digital Innovations & Marketing events, visit http://www.fccsingapore.com/committees/digital-innovations-marketing