ISSUE #63 – Interview with Patrick Sim, Senior Vice-President, Asia Pacific, Orange Business Services
In our interview with a Patron Member, Patrick Sim, Senior Vice-President, Asia Pacific, Orange Business Services, shares with us about his career, the company’s strategy and its latest activities in Asia Pacific.
Can you tell us about your career at Orange?
I recently celebrated my tenth-year anniversary at Orange Business Services Asia Pacific. I started as the Vice-President of Sales & Marketing for Asia Pacific, where I worked closely with the regional and country management teams to drive business growth and generate revenue from key business streams.
Today, I head the organisation as the Senior Vice-President for Asia Pacific. In this role, I oversee the strategic direction of the business, and manage and drive growth across all market segments in the region. This includes ASEAN, China, Hong Kong, India, Australasia, Japan, and Korea.
Orange Business Services is focused on supporting the digital transformation of multinational enterprises.
Can you describe Orange Business Services’ strategy?
Orange Business Services is the B2B branch of the Orange Group, focused on supporting the digital transformation of multinational enterprises. We do this by offering solutions and services to enable businesses to digitally transform inside (with employees) and outside (with customers and partners), enabled by a digital infrastructure.
We offer companies digital solutions that help foster collaboration within their teams (collaborative workspaces and mobile workspaces), better serve their customers (enriched customer relations and business innovation), and support their technology infrastructure (enriched connectivity, flexible IT and cyberdefence). The integrated technologies that Orange Business Services offer range from Software Defined Networks (SDN/NFV), Big Data and IoT, to cloud computing, unified communications and collaboration, contact centre and applications as well as cybersecurity.
The evolution of consumer digital tools into the business environment is bringing about significant changes in the way we work, communicate, and sell.
What are the challenges and opportunities for Orange in the APAC region?
The evolution of consumer digital tools into the business environment is bringing about significant changes in the way we work, communicate, and sell. This disruption has triggered the digital transformation of enterprises, giving rise to new opportunities and challenges. According to market research agency IDC, 60% of the top 1,000 enterprises in APAC will have digital transformation at the centre of their corporate strategy in 2017. 
For enterprises, digital transformation could mean a number of things, including
- Deploying cloud to help accelerate time to market. With cloud, customers will also increasingly expect to pay only for what they use, when they use it;
- Transforming the way that sales forces, field technicians and supply chain managers work with the rise of IoT and mobility;
- Changing the work culture in the organisation, as social networks and collaborative ways of working become entrenched in normal business dealings;
- Creating new business opportunities to move up the value chain through data analytics, especially for big and fast data.
People expect the smart technologies and collaborative digital tools that they use in their personal and social life to be available in the workplace.
In this issue, we discuss the future economy and explore the theme of transformation. From your perspective, how are communications systems evolving?
Communications infrastructure continue to evolve as high-speed networks are offered in more places, and increase in their ability to transfer and store huge amounts of data. Orange offers the most extensive network reaching out to over 220 countries and territories around the world. We also continue to invest in R&D on various aspects of communications technology, including in 5G, low-powered IoT networks and Software Defined Networks (SDN) to name a few.
In addition to the ever-increasing pervasiveness of connectivity, there is also an evolution occurring in the usage of communications systems. At Orange Business Services, we see a greater demand for mobility, flexibility, and collaboration. People expect the smart technologies and collaborative digital tools that they use in their personal and social life to be available in the workplace, and organisations are embracing “digital” and are deploying artificial intelligence, smart bots, and other innovative technologies as part of their business communications.
Orange Business Services’ new public cloud solution is targeted at Asian and European enterprises looking to expand their business across both regions with secure scalable cloud services.
We understand that Orange Business Services has set up a global public cloud service operating out of a data centre in Singapore. Could you tell us more about this?
Orange Business Services launched its suite of global public cloud services in Asia Pacific in April 2017. The new solution consists of three pillars: the Flexible Engine public cloud platform, professional services to assist customers in their digital migration, and managed services to operate customer applications and legacy systems.
This new public cloud solution is targeted at Asian and European enterprises looking to expand their business across both regions with secure scalable cloud services.
The enhanced suite of public cloud services will facilitate enterprise digital transformation goals in five key ways:
- Simplicity and flexibility: it helps businesses deploy and optimise cloud applications and meet the compliance, governance and regulatory requirements of different markets;
- Security: it leverages the robust global managed network, data centre infrastructure and security services from Orange;
- Reach and scalability: it spans across different geographical regions of the world, enabling users to deploy workloads globally, and optimise reach without compromising performance;
- Cost savings: it achieves savings through its pay-as-you-go model, and the professional services and managed application services that will help businesses design the appropriate cloud architecture to optimise resource utilisation;
- Expertise: it draws on the Orange Business Services strength and expertise in global network, security and collaboration services.
As a strong supporter of the French Chamber, how would you describe its role today for French companies in Singapore?
The French Chamber in Singapore has been playing a key role in facilitating the establishment and expansion of French businesses in Singapore. Services such as business mission trips and networking opportunities through the organisation of corporate seminars, workshops and social gatherings are valuable platforms provided by the French Chamber in Singapore.
What is your motto?
As mentioned earlier, the digital transformation of enterprises in APAC is giving rise to new opportunities and challenges. As such, our motto is “to become the trusted partner for our customers’ digital transformation journey”.
 IDC press release: Transform or Be Left Behind: IDC Asia/Pacific Predicts Digital Transformation and 3rd Platform Adoption to Scale Massively in 2017
Published in FOCUS Magazine – Issue #2 2017 “Future Economy”