Decathlon in SEA: Offer and Supply Strategies

16 Mar 2017 – DECATHLON, a French sport goods designer & innovative retailer is now located in 28 countries.  South East Asia has been the most prolific zone for DECATHLON in terms of new opening in 2016 with 3 new countries opened. One of the challenges, was to “Glocalize” the company: to use the best practices that made Decathlon’s success in Europe without forgetting to adapt to the local needs.

At this committee meeting, Maxime Chabaud, Supply Chain Director SEA for DECATHLON, presented the strategies the company has deployed to make sports accessible to Southeast Asians and also ensure a quick profitable growth for the company!


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