12 Oct 2016 – Analytics is now a core part of any digital business. Yet, even if it seems obvious we have to use online data to improve business, information overflow makes analytics always a mystery and it remains hard to derive actionable insight from data.
In this presentation, Pierre-Henri COURTEY, Digital Analytics Consultant, and Fai-Keung NG, Regional Director, AT Internet, shared with us 5 analyses businesses should adopt to their e-commerce sites. The purpose is not to say “I use digital analytics” but “I can increase revenue from digital analytics”.
For more French Chamber Digital Innovations & Marketing events, visit http://www.fccsingapore.com/committees/digital-innovations-marketing