6 Apr 2016 – In the age of blogging and social media, one can wonder if exposure in traditional media is still relevant. The answer is yes! If any effective PR campaign must include an online component, it is as essential to count traditional media in.
Why is it so important? Because the traditional media have built brands that carry weight, influence and credibility. A story featured in the New York Times, the Wall Street Journal or on CNN will be more impressive to the average consumer than if it were featured even in the top online blogs.
Marion Zipfel, a journalist, was invited to share some tips on strengthening relationships with traditional media.
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